Unique Writing Tips for More Engaging Website Content
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This is a Multi-Purpose Text Section
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
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Guide: How to Get [Benefit] Without [Pain Point]
How to Get (benefit) Without (pain point)
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My Recommended Resources
Use this section to highlight the main features and/or main benefits of your product.
Get in Touch
Use this section to highlight the main features and/or main benefits of your product.
Our Story
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about yourself objectively using 'he' or 'she'. Use this space to show off your achievements and prove why you are the right person to be providing the services you provide. But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Praise and Testimonials
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July Graham ● Financial Consultant
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Paul Simons ● Writer
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July Graham ● Financial Consultant
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How to Get [Benefit] Without [Pain Point]
Add some more information to help users understand your product. Keep it short and clear.